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Case Study for Seeds of Caring
Seeds of Caring is a Columbus, Ohio–based 501(c)(3) that empowers kids ages 2–12 to create a kinder community through hands-on service, social action, and community-building projects — helping children grow into changemakers alongside their grown-ups.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_column_text css=””]
Opportunity
Seeds of Caring wanted a supporter-facing merchandise program that could:
- Generate ongoing, mission-aligned revenue without adding internal workload
- Keep branding consistent across apparel and promo items used by families, volunteers, and partners
- Make it easy for supporters to purchase online and proudly represent the organization anytime, anywhere.
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Solutions
Brandstore (Retail Fundraising Shop)
We built and maintain a branded online merch store tailored to Seeds of Caring’s look and voice. The store offers curated apparel and promotional products that supporters can buy directly, then Seeds of Caring earns a profit on every item sold.
Promotional Products & Apparel Program
Beyond the storefront, we manage ongoing product sourcing and decoration for events and programs—keeping themes, colors, and artwork on-brand and refreshable for seasonal or campaign needs.
End-to-End Management
We handle product curation, artwork prep, storefront updates, order processing, and customer service, so the Seeds of Caring team can focus on programming, not logistics.[/vc_column_text][vcex_spacing][vc_single_image image=”9655″ img_size=”large” alignment=”left” css=””][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_column_text css=””]
Approach
● On-brand Curation: Retail-quality tees, hoodies, headwear, totes, drinkware, and giftables aligned with the organization’s family-friendly aesthetic.
● Seamless Experience: Clear product pages, streamlined checkout, and a clean navigation structure.
● Fundraising First: Pricing and margin framework set so the nonprofit earns on each sale while maintaining accessible price points.[/vc_column_text][vc_single_image image=”9656″ img_size=”medium” alignment=”center” css=”.vc_custom_1756395437507{margin-top: 35px !important;}”][/vc_column][vc_column width=”1/2″][vc_column_text css=””]
References
brandstores[/vc_column_text][vcex_spacing][vc_single_image image=”9661″ img_size=”large” alignment=”left” css=””][/vc_column][/vc_row][vc_row equal_height=”yes”][vc_column width=”1/2″][vc_column_text css=””]
Impact
- New revenue stream: Always-on fundraising via e-commerce, with profit per item flowing to the mission.
- Stronger brand presence: Supporters, families, and volunteers turn into walking ambassadors, boosting awareness organically.
- Time back to the mission: Our team manages the store and fulfillment so Seeds of Caring can invest time where it matters most—empowering kids to lead with kindness.
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